1. What is Lago?
Lago is a billing platform for subscriptions, usage-based pricing, invoicing, and connected payments. Teams can use Lago Cloud, the hosted Premium deployment, or self-host Lago. The deployment choice does not determine whether Lago can support self-serve or negotiated billing; start with the self-serve and contract examples for those workflows.2. What does Lago do?
Lago helps businesses calculate how much their end-users need to pay, and make sure they’re paid. This includes, but is not limited to:- Managing subscriptions
- Metering consumption, or usage (e.g., for a telco provider: the number of minutes of a call; for an electricity provider: the number of kWh used)
- Generating and sending invoices
- Triggering and tracking payments
- Managing customers’ accounts
Usage Metering
Real-time metering for flexible pricing.
Billing & Invoicing
Billing & invoicing without the headaches.
Entitlements
Entitlements managed directly in billing.
Cash Collection
Flexible cash collection for hybrid billing models.
Revenue Analytics
Revenue analytics you can trust, across every stream.
Lago Embedded
White-label billing for platforms and ecosystems.
Lago AI ✨
AI-powered billing intelligence.
Integrations
Enterprise billing integrations that scale with you.
3. What is Lago’s origin story?
Lago was founded in 2021 by Anh-Tho and Raffi, who were among the earliest employees at Qonto.com – a $5B B2B neobank. They led Qonto’s revenue growth from pre-product to Series D, and built and scaled the monetization system that took the company from 0 to $100M+ of revenue. A fun fact was that when Raffi pitched the idea of Lago to Romain (a senior billing engineer at Qonto), he told him “no way”, and said he did want to quit his position at Qonto but he would “NEVER touch a billing system again”. Step by step, Raffi managed to convince him he could channel this energy and experience to make sure fewer engineers would need to relive the billing nightmares he had to endure. And it worked! At Qonto, they would always underestimate the engineering nightmare billing would create, and learned the hard way about the side effects: delayed launches at best, billing errors, resulting in churning users, and a growing “billing engineering” team that not only was expensive, but very hard to retain. The worst was that at some point, the “pricing strategy” nearly switched to “what’s the easiest option to implement”, rather than “what’s the best for the company”. Raffi and Anh-Tho, and the founding Lago team then spent a lot of time carefully analyzing why no one had solved this huge problem yet, as they thought solid companies like Stripe or Chargebee had partially addressed it. That experience led the team to build a configurable billing platform. Companies can use Lago Cloud as a hosted service or operate a self-hosted deployment when they need that control.4. Does it work with my stack?
Yes. Lago is agnostic and can be used via:- Our no-code interface, see it in action here
- Our API
- Our native integrations: Segment, Hightouch, Stripe Payments, Adyen, Salesforce, and many others, here
- One of our backend libraries covering the main programming languages and tools