
Customer Stories
How 1NCE scaled global IoT billing with Lago
Finn Lobsien • 2 min read
Apr 30, 2025
/5 min read
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In the competitive SaaS landscape, your pricing model isn't just about setting rates. It's a strategic tool that directly impacts customer acquisition, retention, and revenue growth. As businesses evolve toward more sophisticated pricing strategies, the limitations of basic billing systems become increasingly apparent.
Many SaaS companies find themselves constrained by inflexible billing infrastructure that can't keep pace with their evolving pricing strategies. This disconnect creates operational inefficiencies, revenue leakage, and missed opportunities to optimize monetization.
This article explores how modern billing systems are adapting to handle complex pricing models, what capabilities you should look for, and how the right billing infrastructure can transform your SaaS business.
The days of simple flat-rate pricing are fading as SaaS companies discover the revenue potential of more nuanced approaches. Today's most successful SaaS businesses implement sophisticated pricing strategies that align closely with the value they deliver.
SaaS pricing has evolved significantly from the early days of simple subscription models. Modern pricing approaches include:
Each model serves different business needs and customer preferences. The most sophisticated SaaS companies often implement hybrid approaches, combining elements from multiple models to create pricing structures that perfectly align with their value proposition.
Complex pricing models aren't just a trend. They offer tangible benefits:
However, these benefits can only be realized with billing infrastructure capable of supporting such complexity.
Not all billing systems are created equal. When evaluating solutions for complex pricing models, certain capabilities stand out as essential.
The foundation of any advanced billing system is its ability to capture, process, and aggregate usage data at scale. This requires:
A robust metering engine allows you to track virtually any consumption metric, from API calls and storage usage to user seats and feature access. This flexibility forms the foundation for implementing usage-based and hybrid pricing models.
Modern billing systems must handle multiple pricing dimensions simultaneously, including:
The ability to combine these dimensions creates powerful pricing possibilities. For example, a SaaS company might offer tiered pricing based on features, with additional charges for exceeding usage thresholds within each tier, all while offering volume discounts for annual commitments.
Credit-based systems add another layer of complexity that billing systems must address:
These capabilities are essential for businesses implementing prepaid models or offering credits as part of their pricing strategy.
Monetization suites like Lago offer unique advantages for AI SaaS companies implementing complex pricing models. Unlike proprietary systems with fixed capabilities, Lago provides the flexibility to adapt and extend functionality as pricing strategies evolve.
Lago's billing infrastructure delivers several key advantages:
For SaaS companies with unique pricing requirements, the ability to customize billing logic without constraints provides a significant competitive advantage.
Even with the right billing system, managing complex pricing models requires automation to prevent operational bottlenecks.
Automated invoice generation is critical when dealing with complex pricing models. Advanced billing systems should offer:
These capabilities ensure accurate, timely invoicing regardless of pricing complexity.
Complex pricing creates challenges for revenue recognition and compliance. Modern billing systems address these through:
These features help finance teams maintain compliance while implementing sophisticated pricing strategies.
Understanding how different industries implement complex pricing models provides valuable insights for your own strategy.
AI services present unique pricing challenges due to variable resource consumption and value delivery. Effective approaches include:
The right billing system for AI services must handle granular usage tracking while providing clear visibility into consumption patterns.
Data-intensive applications often implement multi-dimensional pricing based on:
These models require billing systems capable of tracking and aggregating multiple usage dimensions simultaneously.
Choosing a billing system that can support your current and future pricing strategies requires careful evaluation.
When evaluating billing solutions, consider these key factors:
The right solution balances these factors according to your specific business needs.
Implementing a new billing system requires careful planning:
A phased implementation approach often reduces risk and allows for adjustments based on early feedback.
As SaaS pricing continues to evolve toward more complex, value-aligned models, the limitations of basic billing systems become increasingly apparent. Implementing sophisticated pricing strategies requires billing infrastructure specifically designed to handle multiple dimensions, usage-based components, and hybrid approaches.
Billing solutions like Lago offer particularly compelling advantages for SaaS companies with unique pricing requirements, providing the flexibility to implement exactly the model that best serves their business and customers.
By selecting a billing system that can grow with your pricing strategy, you position your SaaS business to optimize monetization, improve customer satisfaction, and gain a significant competitive advantage in an increasingly crowded market.
[1] https://cpl.thalesgroup.com/software-monetization/saas-pricing-models-examples
[2] https://www.sage.com/en-us/blog/8-saas-billing-models-to-adopt-and-scale-your-saas-company/
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