Glossary
Outcome-based pricing
Outcome-based pricing charges for a result the product delivers, such as a resolved support ticket or a completed transaction, rather than for consumption or access.
Also called results-based pricing.
It ties price to the thing the customer actually wanted, which makes the value argument easy and the measurement argument hard.
It needs an outcome both sides agree is real and can verify from the same data, plus a billing system that can price on an event which may be defined by business logic rather than raw volume.
Related terms